The Light Group

The Light Group is one of the leading nightclub and bar management groups in the Country. Their proven track record is symbolized by marquee venues; Light, Fix, and Caramel at Bellagio, Jet & Stack at the Mirage and Mist at Treasure Island.

With an innatte sense of the market, this team is far ahead of others in venue design, DJ selection, and flat out efficiency. The Light Group creates sustainable experiences in a crowded market-place, creating something different in its time.

Goal(s):

Generate more website traffic to increase and attract new clientele seeking VIP nightclub services, reservations, private parties, and table service in Las Vegas.

Addvisors Services selected:

• Search Engine Optimization
• Pay Per Click Advertising
• Tracking & Analysis

Results:

• Increased number of ad impressions to over 1 million per month.
• Attracted 7,000 unique new potential clients each month.
• Created a Return on Investment by over 400%

Visit them at www.lightgroup.com